The company connects buyers and sellers both locally and internationally, thus making it easier for consumers to have access to a wide range of products. The company has continued to expand by its subsidiaries, bringing to the fold firms ranging from those offering b2b platforms and b2c services to those providing financial services. The success of these subsidiaries has reflected on the company’s fiscal earnings with the firm showing revenue growth of 35% year over year.
To paint a clearer picture of how expanse this e-commerce giant is, we are going to review some of the Alibaba subsidiaries below:
Taobao is the largest Alibaba subsidiary. According to the experts from Money Morning, “Taobao is China’s biggest e-commerce website and the seventh most visited website in the world.” It uses the power of analytics and technology to personalize consumers’ shopping experiences while offering a platform to small businesses and individual entrepreneurs to open online stores. To start an online store on the platform, you just need to open an account and link it to Alipay, another Alibaba subsidiary. The Taobao site is highly engaging and personalized, allowing consumers to interact with each other, chat with sellers, and share their purchase experiences. Taobao focuses on consumer satisfaction by offering an express delivery service payable using online cell phone accounts.
Unlike Taobao, which is a consumer-to-consumer platform, Tmall is a business to consumer website. It avails high-quality products from established brands, which may not be readily available from other retail stores. Tmall allows brands to set up storefronts at a fee. Once a brand has registered, they can begin marketing and selling from their own storefront. The storefronts make it easy for buyers to engage in premium shopping experiences and varieties. For international brands that would like to market in china, Alibaba offers Tmall global as an additional subsidiary.
By June 2020, Tmall had 742 million active users up from 726 million in January 2020.
According to experts from Money Morning, DingTalk has over 200 million individual users across China. As an Alibaba subsidiary, DingTalk has features that help streamline communication in an organization by enabling employees to communicate with ease and view an organization’s structure at a glance among other features. DingTalk focuses on how organizations and institutions can work together and share important information in a creative and innovative way. It helps all its users stay connected by facilitating remote work, instruction, and communication.
Although it has received negative reviews due to its strict monitoring features, DingTalk is still popular among institutions and organizations.
Youku is a multi-screen entertainment and media company that enables users to search, share, and view videos easily across multiple devices. Using data analytics and insights, Youku is capable of delivering relevant content to its users quickly and easily. Youku serves more than 500 million active users across China with over 800 million videos viewed daily. It offers both download and streaming service options. Youku also provides numerous monetizing options to its users where popular users earn from USD 5000 to USD 10000 per month.
As an Alibaba subsidiary, Youku has billions of viewership each month, thus bringing in additional revenue sources through target advertising and membership subscriptions.
This is an e-commerce platform based in Singapore. It was founded in 2012 and later purchased by Alibaba in April 2016. It serves six South East Asian countries and has an estimated user base of 200 million. These countries are Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. It is a platform best suited for merchants and brands. It offers a wide range of options from health, beauty, fashion, phones, and accessories, among other popular categories. Lazada had a user base of 65 million as of April 2020. It utilizes large data sets that it analyzes to provide useful information to user across the six countries.
As an Alibaba subsidiary, Lazada boosts the company’s eCommerce dominance outside china.
Through its subsidiaries, Alibaba Company has continued to make steady profits in both business and finance. Most of Alibaba subsidiaries have a large user base and cover a wide geographical area. This makes Alibaba safe for businesses and individuals who desire to invest in a steadily growing company.