Coronavirus lockdowns caused the global event organizer to take a new direction, launching a record label and selling digital art.
International party brand Space Yacht is preparing to drop its second collection of nonfungible token artworks on the Nifty Gateway marketplace on Wednesday.
Titled the “Space Yacht Iconography Collection,” the NFTs feature three of the brand’s core themes: pizza, smiley faces and its trademarked motto, “WE ARE SO F☻CKED.”
The artworks also incorporate original music from Space Yacht co-founder Rami Perlman, aka LondonBridge.
Twelve months ago, Space Yacht was better known for organizing over 150 electronic dance music, or EDM, events globally each year. However, when the COVID-19 pandemic struck, the events industry all but shut down.
The brand pivoted into the digital realm by launching a record label, signing artists that would previously have opened at their events.
However, during the summer, Space Yacht dropped its first NFT collection, a collaboration with renowned digital artist Goldweard. This became the fastest selling NFT on the Nifty Gateway marketplace, with over 230 pieces sold in just t minutes and 28 seconds.
The brand hopes to replicate its success a second time around with the Iconography collection.
Perlman has been a physical art collector for 15 years and sees digital art as an exhilarating extension of this, and also a potential new revenue stream for both musicians and artists, saying:
“The more people who get into it, the more viability it has for the future. We are confident that NFTs will become a force within the industry and a new way for musicians and digital artists to monetize their work.”
While pizza has long been revered in the crypto world, Space Yacht’s use of pizza as a theme pays homage to a tradition that takes place at all of its live events, namely that the founders pass out free pizza on the dance floor at 1 am.
Last week, electronic music producer and DJ Deadmau5 and augmented reality designer Sutu sold their one-of-one collaboration “In Titan’s Light” for 78 Ether (ETH), or almost $50,000 at current prices. Producer Guy J has also jumped into blockchain, selling the rights to future streaming royalties.